The Road to Excellence: Loretta West’s Journey in Transportation and Leadership
In the fast-paced world of logistics and transportation, Loretta West, a Senior Customer Success Manager at Lotus Terminals, is renowned for her unwavering dedication and leadership. With an impressive career history and a commitment to mentoring her team, Loretta’s journey is a testament to her role as a positive force within the company and the industry.
From Customs Brokerage to Lotus Terminals
Loretta West’s career began at Pacific Customs Brokers, where she honed her skills in customs brokerage, gaining experience across multiple departments. Her journey took a significant turn when she moved into the freight division, working on air and ocean imports and contributing to the seamless operations of the 2010 Vancouver Winter Olympics. During this time, Loretta worked with Jeff White, which marked the beginning of their long-standing professional relationship. Her career path then led her to join Adam Wickstead’s startup, managing multifaceted freight and logistics projects for demanding clientele such as Live Nation and DeBeers. Loretta thrived in this dynamic environment for a decade until the COVID-19 pandemic shifted the industry’s landscape.
In February 2021, Loretta joined Lotus Terminals, drawn by the opportunity to work for the family-run asset-based freight and transportation firm that Saran Bal founded in 1980. It was Jeff White, recognizing Loretta’s unparalleled skills and dedication, who introduced her to Lotus, and she quickly became an invaluable member of the team, bringing her wealth of experience and expertise to her role as Senior Customer Success Manager.
Mastering Multiple Roles
At Lotus Terminals, Loretta is known as a “jack of all trades.” Her role has evolved to include training, process development, and overseeing the brokerage and over-the-road (OTR) logistics. Her ability to adapt to the fast-paced nature of the industry and her passion for problem-solving make her a linchpin for the organization.
Loretta describes her role as clear and fulfilling, noting the supportive and family-like atmosphere at Lotus Terminals. “There’s a genuine trust and respect here that motivates me to give my best,” she shares. Her commitment to the company’s vision and mission has made her a driving force behind its growth and success.
A Culture of Integrity and Support
The leaders at Lotus Terminals have communicated a vision that resonates deeply with Loretta, motivating her to contribute to the company’s mission of delivering comprehensive freight management solutions. She is proud to work for a company where employees are more than just numbers and where the Bal family fosters a supportive and collaborative environment.
Loretta is a strong advocate for the culture of integrity and teamwork at Lotus Terminals. Her role as a mentor to junior staff and her willingness to learn and grow continually inspire those around her. She is a testament to the company’s core values of safety, integrity, passion, and the pursuit of perfection.
Praise for Loretta
Loretta’s impact at Lotus Terminals is widely recognized by her colleagues and senior leaders:
Every company needs a bunch of Loretta's. She is always willing to step in and help with anything, takes the time to explain things to junior staff, and is always looking to learn more herself. Her attention to detail is great, and she leads with energy, setting a good example for others to follow.
Loretta is the steady hand guiding our operations team, known for her calmness under pressure and thoughtful assessment of situations. She provides clear direction, ensuring the team remains focused even during challenges. Loretta’s leadership extends beyond problem-solving; she mentors and fosters a supportive environment, turning potential chaos into organized action and consistently helping the team deliver their best.
Loretta is the steady hand guiding our operations team, known for her calmness under pressure and thoughtful assessment of situations. She provides clear direction, ensuring the team remains focused even during challenges. Loretta’s leadership extends beyond problem-solving; she mentors and fosters a supportive environment, turning potential chaos into organized action and consistently helping the team deliver their best.
I have worked closely with Loretta since my first days at Lotus, and each one of those days has been a joy. Her vast knowledge, willingness to share it, and ability to communicate make her a positive model for all her colleagues. Loretta is unflappable and solution-oriented in an industry that is not always the same. I can’t imagine doing this job without her.
In my 40 years in this business, I have never encountered anyone better than Loretta at what she does. Her dedication, knowledge, and professionalism are unparalleled. Customers rave about her and demand her involvement, while her communication skills and problem-solving abilities set her apart. Loretta's limitless knowledge and experience make her an invaluable mentor for young employees. Her contributions to the company are immeasurable, and I am proud to work with someone who is simply the best.
In my 40 years in this business, I have never encountered anyone better than Loretta at what she does. Her dedication, knowledge, and professionalism are unparalleled. Customers rave about her and demand her involvement, while her communication skills and problem-solving abilities set her apart. Loretta's limitless knowledge and experience make her an invaluable mentor for young employees. Her contributions to the company are immeasurable, and I am proud to work with someone who is simply the best.
In my 45-year career in transportation, Loretta West is one of the most talented people I’ve worked with. Her positive approach to the business is a delight to both her customers and colleagues. She meets every challenging opportunity head-on with a never give-up attitude. Since joining the Lotus Family, her presence has elevated everyone’s game. She is a mentor to younger team members and a wealth of knowledge to even our most seasoned veterans.
I have had the pleasure of working with Loretta for the last 15 years. Loretta has been the foundation that has made the organizations and the people she has worked for better. She maintains a level head in times of crisis, looks for ways to improve the organization, and is always available to assist her teammates. During the 2010 Winter Olympics, her organizational skills, calm demeanor, and outstanding work ethic were integral to the success of the designated freight forwarder for the Games.
I have had the pleasure of working with Loretta for the last 15 years. Loretta has been the foundation that has made the organizations and the people she has worked for better. She maintains a level head in times of crisis, looks for ways to improve the organization, and is always available to assist her teammates. During the 2010 Winter Olympics, her organizational skills, calm demeanor, and outstanding work ethic were integral to the success of the designated freight forwarder for the Games.
Conclusion
Loretta West’s journey at Lotus Terminals exemplifies her commitment to excellence in transportation and leadership. Her contributions have not only shaped the company’s trajectory but have also fostered a culture of integrity, mentorship, and innovation.
As Lotus Terminals continues to grow and evolve, Loretta’s impact will undoubtedly leave a lasting legacy. Her story serves as an inspiring reminder of the importance of leadership, collaboration, and the pursuit of excellence in the logistics and transportation industry.
